You may scoff at the garish cover, the forthright style and the constant plugging of his own products that Kennedy engages in, but he is at least honest about what he is up to, which is dispensing a few home truths about starting up and running a successful business to make money. And if any of that interests you at all, you should read this book. I wouldn’t class myself as a successful entrepreneur, but the little that I have learned running a mom and pop English school qualifies me to say that I reckon Kennedy knows his onions. Just skIp the chapters on fax machines and God, and the rest is valuable advice.
No. 40 of 100 books I intend to read and review in 2019.
* * *
Patrick Sherriff publishes a monthly newsletter highlighting good fiction about Japan and featuring an original painting or sketch. He lives in Abiko, Japan, with his wife and two daughters.