10x is Easier than 2x by Dan Sullivan and Dr Benjamin Hardy

You know the 80-20 rule, right? You know, the idea that 80 percent of your results come from 20 percent of your effort, and equally that 80 percent of your time goes to getting the remaining 20 percent of results?

Well, all you have to do, according to the thesis of 10x is Easier than 2x, is relentlessly focus on finding the 20 percent of effort that nets you 80 percent of results, then hire some cheaper minion to take care of the 80 percent of effort that gets you very little reward. Then keep repeating, constantly looking to drill down to the core of what you do that earns the most value and before you know it you will have successfully made the qualitative leap to riches (the 10x improvement) rather than the quantitative jump (the 2x) by just working twice as hard or as long.

OK, I dig it, I’m with you there Dr Hardy and Mr Sullivan, what you are saying is remove the time limits, so scale what you do. The part that you lost me was where you sited Joseph Smith, the conman founder of Mormonism, as a prime example of how to apply the 10x rule, and the bit about how one pure soul is worth 10 million impure ones and how Dr Hardy’s church maximised the number of Baptisms by 10x-ing the missionary process.

Yuck. Get me out of here.

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No. 9 of 50 books I intend to read and review in 2023. (yeah, I’m a bit behind)

I’m Patrick Sherriff, an Englishman who survived 13 years working for newspapers in the US, UK and Japan. Between teaching English lessons at my conversation school in Abiko, Japan, I write and illustrate textbooks for non-native speakers of English, release Hana Walker mystery novels, short stories, paint, sketch and write essays and a monthly newsletter  highlighting good writing in English, often about about Japan, art, crime fiction and teaching.